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Category: blog

Categoriesblog production Fabrics

Why we always opt for organic cotton

One of the most commonly used fibers in the textile industry is cotton. Its share in the textile industry is estimated at 50 %. The annual production of cotton is around 27 million tons. In principle, the natural fiber is considered more environmentally friendly: cotton is a natural product that is biodegradable. However, a clear distinction must be made between conventional cotton and organic cotton. Around 20,000 liters of water are needed to produce one kilogram of conventional cotton and around 16% of the world's pesticides are used in cotton cultivation.

Water consumption
According to a study by Textile Exchange the cultivation of conventional cotton requires an average of 2,700 liters of water per T-shirt. In comparison, the cultivation of organic cotton requires an average of only 1,100 liters of water per T-shirt. This more than halves the use of drinking water. But almost more important than the consumption of water during cultivation is a closed water cycle in the subsequent production steps. This prevents contaminated water (e.g. after dyeing) from flowing back into the environment.

 

Pesticide use
According to the Organic Cotton Market Report by Textile Exchange, 143,000 tons of pesticides were used on cotton fields worldwide in 2019 - most of them in India, China and the USA. The pesticides not only harm the environment and biodiversity, but also the health of cotton farmers. In contrast, no synthetic pesticides are used in the production and cultivation of organic cotton.

 

Energy consumption & CO2 emissions
Although there are no clear studies and statistics that directly compare the energy consumption of organic cotton and conventional cotton, it is assumed that the cultivation of organic cotton consumes significantly less energy due to the absence of synthetic fertilizers and pesticides and the use of organic cultivation methods. Sustainable brands usually also pay attention to shorter transportation routes, green energy in the factories and a general reduction in resources and energy. 

 

Working conditions
According to the Better Cotton Initiative (BCI), around 2.4 million people worked in the cotton industry in 2020. The BCI has developed standards for working conditions in cotton production to ensure that working conditions are fair and safe. However, there are other organic cotton initiatives, such as the Fairtrade Certified Cotton Initiative, which have developed similar standards to ensure that working conditions for farmers and workers are fair and safe. Another certificate is GOTS, which verifies both organic quality and social factors along the entire production chain. Therefore, we advise you to always buy your cotton products certified to ensure that your standards and requirements for the sustainability and fairness of the product are guaranteed.

Here you can find our organic cotton products:

dominique
Categoriesblog Fair Fashion

Why did we decide to start a fashion label?

Why did we decide to start a fashion label?

We are in a climate crisis. The facts about pollution and its impact on our climate are serious and can have a stressful or even debilitating effect on some of us.

 

In this crisis, it may sound absurd to address fashion. But many of us are unaware of the disastrous effects of the fashion industry on our climate and society. Here we name a few of them:

 

  • A total of 8% of the world's CO₂-consumption is attributable to the apparel and footwear industry. This is more than all air and sea traffic combined.

  • 75% of all fiber production is man-made and ends up in our environment.

  • 20% of industrial water pollution can be attributed to the dyeing and treatment of textiles. 

These effects are difficult to imagine for many of us, because the productions and thus a large part of the associated pollution take place in the global south, far away from us, in often very poor regions of this world. So how can we be aware of these consequences if we don't even see the production of clothing?

This is the reason why the fast fashion industry continues to produce millions of tons of clothing every year. This is not at the expense of the consumer, but at the expense of the workers in the cotton fields, in the dyeing factories and in the production plants. Meanwhile, we still pay ridiculous prices for cheaply produced clothing. Human rights are not really an issue in this industry and are difficult to respect for various reasons. Many of the labels produce in politically unstable countries for strategic reasons. Unstable, bad conditions guarantee a more efficient exploitation and a big dependence of the productions of fashion labels, which produce in excess. This means that it is not the production site that determines the price, but the customers. Because if the fashion label does not receive the cheap price for the production, they jump off and go to the next factory.  

 

Considering this situation in the fashion industry and looking at our world of abundance and constant consumption, one could certainly think it would be superfluous to create another fashion label. 

But what we need in this broken and ignorant industry is fundamental systematic change. If there are many small labels that take on sustainability and ethical action as a business system and implement it holistically, 

Making consumers aware of the impact of fast fashion and showing transparency can have a big impact on our consumer behavior.

 

"DOING THE RIGHT THING REMAINS RIGHT, EVEN IF IT DOESN'T SAVE THE WORLD".

Jan Lenarz, activist, author and publisher

There is a need for labels that can become competitive through healthy and sustainable growth and thereby put pressure on large capitalist companies. 

There is a need for more responsible fashion labels that operate fairly, are considerate of all resources and prioritize human rights. Only in this way can we ensure a balanced dependency between production sites and fashion labels and create a fair economy. Because sustainability means much more than just a little organic cotton. It must involve rethinking business models and economic systems and be relevant to companies. This relevance is reinforced by regulations, competitive disadvantages, public pressure and customer demands. 

For these very reasons we decided 3 years ago to start an ethical label and enter the fashion business optimistic, considerate and transparent. In doing so, we never want to stop learning and always improve in what we do. Because we believe that with fair fashion we can change the world a little. 

Source: Fashion Changers, Knesebeck Verlag

dominique
Categoriesblog Production

The change of our production from Portugal to Germany and what changes

As an ethical and sustainable fashion label, we regularly analyze our operating processes. After manufacturing and selling our first products, we came to the conclusion that production in Portugal is not sustainable enough. 

Here are some reasons why:

  • Distance: Due to time constraints, we often could not travel to Portugal by land, but had to fly.
  • Quantities: In many factories we had large minimum order quantities for production
  • Deliveries: Deliveries of goods, for both small and large
    quantities, were often stuck at customs and delayed for weeks.

For these reasons, we have taken a lot of time over the last few months to reorganize our entire production processes.

After some research we found a suitable and justifiable textile manufactory in Germany. Only 6 hours drive from our headquarters, 10 women hands make our pieces under very fair conditions. The company is also run by a woman. The current owner took over the business of the textile manufactory founded in 1977 in 2020 and set herself the goal that the textile production in the Erzgebirge remains and the female employees can keep their
jobs.

The seamstresses are trained in the textile trade, tested and have many years of experience. They are a well-rehearsed team and have been working together for many years.

With the new partnership, we have the opportunity to produce a wide variety of products at the best quality in smaller quantities. Instead of stocking too much product, we sell out our models and remanufacture in several production slots spread throughout the year. This gives us a much better inventory turnover and avoids overproduction.

dominique

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